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Turn Customer Feedback Into Gold

“We don’t want a Google+ Local page,” said the owner of a small business. “People can leave negative reviews.” Another small business owner resisted sending out post-sale surveys—“What if our...

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If Content is King, It’s Time You Joined the Royal Family

Content has been getting a lot of attention lately. After all, generating content is the best way to engage your customers when you’re not interacting with them face to face. Even if you understand...

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How to Put Your Best (Virtual) Face Forward

You already know your customers are spending a lot of time online. So how do you best engage with customers there? It’s no secret people like to do business with people they know, like and trust. Even...

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Engagement That’s Right for You (And Your Customers)

When it comes to small business owners and online marketing, there’s one complaint that never goes unsaid: too much to do, too little time. It’s easy to feel overwhelmed by the nonstop, constantly...

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Build Your “Ask Muscle” Without Having to Do Heavy Lifting

One of the common objections we hear when it comes to getting started with Engagement Marketing is, “I feel uncomfortable asking people to join, share, follow, subscribe, etc.” Few of us like asking...

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Answers to Your Plea, “Help! I Can’t Keep Up With It All!”

Too much information. Too many social sites. Too many new marketing tools. Help!  It’s one of the main challenges we hear from time-strapped business owners, “I can’t keep up!” What should I read? How...

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